FOR HOTELS
AI gets guests to your door. Marketing makes them walk through it.
Your online presence is either turning interest into bookings or quietly losing them. Most hotel marketing does the latter, not because the property is not good enough, but because the listings are stale, the descriptions are generic, and nothing sounds like the place it is describing.
Marketing Infrastructure fixes that. We rebuild your entire online presence to convert, and install an AI-supported marketing system so your team can maintain it with ease. No retainer. No agency. Just your team, with the right tools.
Schedule a strategic conversation
Haus works with a small number of hotels each year. Conversations are scheduled directly. Fit is determined on the call.
THE SHIFT
The guest AI sends your way has already decided to consider you. What they find next decides whether they book.
They arrive at your Booking.com listing. The description reads like every other 4-star in the city. The photos are in the wrong order. The first image is the car park.
They check your Instagram. The last serious post was three months ago.
They visit your website. Nothing tells them why your hotel is the best choice for their specific trip.
They book the hotel down the street. Not because it is better. Because it was clearer.
This is not a staffing problem. It is a systems problem. And systems problems have a specific, structural solution.
WHAT MARKETING INFRASTRUCTURE CONTAINS
One setup. Everything built to convert. Created to maintain with ease.
01 We capture your property's tone of voice
We capture how your hotel sounds, what makes it different, and who it is for. Everything your team produces from this point forward sounds consistent and on brand.
02 We rebuild your full online presence
OTA listings rewritten. Photos reordered. Descriptions rebuilt around what makes your property the right choice for the right guest. Every platform set up to convert, not simply to exist.
03 We install your AI-supported marketing system
A fully documented system your team can operate independently. Content templates, voice guidelines, posting workflows, and review response frameworks. Built around your property so maintaining it takes minutes, not hours.
04 We respond to every guest review in your voice
Your review responses are one of the most visible and most neglected parts of your online presence. Every unanswered review or generic response signals to the next guest that no one is paying attention. We write and post responses to every review, positive, neutral, and critical, in the tone of your property. Consistently. Without your team having to think about it.
We hold your brand standard across every guest touchpoint. From the first search to the booking confirmation, everything a guest sees is consistent, on brand, and built around the experience you actually deliver.
Your team's time: approximately ninety minutes across the full engagement. After handover, your team has everything they need to maintain the standard independently.
WHAT YOUR TEAM RECEIVES
Not a service. A system your team owns.
The difference between Marketing Infrastructure and a marketing retainer is ownership. A retainer creates dependency. Marketing Infrastructure installs capability.
Your voice document.
A complete record of how your hotel sounds, what it stands for, and who it is for. Every piece of content your team produces from this point forward draws from this.
Your rebuilt online presence.
Every platform corrected, refreshed, and set up to convert. OTA listings, Google Business Profile, social channels, property-owned website copy. Done once, done correctly.
Your AI-supported marketing system.
Templates, workflows, and guidelines that make producing consistent, on-brand content straightforward for any member of your team. No marketing expertise required.
Your review response framework.
A set of response templates and guidelines so your team handles every review consistently and in the hotel's voice, whether the review is positive, neutral, or critical.
WHERE THE MONEY COMES BACK
The guest AI sends you has
already decided to consider you.
What they find next decides
everything.
Most hotels are losing bookings they never see.
Not to better properties. To clearer ones.
A guest AI sends to your listing has already decided to consider you.
What they find next decides whether they book. A stale description, a generic
photo order, an Instagram that went quiet three months ago, a website that sounds like every other 4-star in the city. Each one creates a moment of doubt. And at this level of competition, doubt sends them elsewhere.
When every surface a guest meets is consistent, on brand,
and built around the experience you actually deliver, the doubt disappears.
The booking completes. The review reflects what you intended. The next
guest arrives already trusting what they will find.
That is not just a marketing outcome. That is a revenue outcome.
WHEN COMBINED WITH AI VISIBILITY
The complete picture.
AI Visibility makes sure your hotel appears in the
answer when a guest asks where to stay.
Marketing Infrastructure makes sure that when
they arrive at your listings, your website, or your social channels,
what they find is consistent, on brand, and built to turn interest
into a booking.
Both work independently. Together, they cover the full
guest journey from the moment they start searching to the
moment they confirm the reservation.
Run alone, the engagement is eight weeks.
Alongside the AI Visibility Engine, it is ten. Four weeks
of foundation work serves both offers. Everything else
runs in parallel.
THE INVESTMENT
Two numbers. No hidden extras.
Marketing Infrastructure
Voice capture. Full online presence rebuilt. Every platform set up to convert. AI-supported marketing system installed and handed over to your team. Complete documentation and review response framework included. €8,500. Fixed fee. One time.
Marketing Retainer
Optional. Begins after the setup is complete. We respond to every guest review in your voice, keep your listings current, and ensure your brand standard holds across every platform month after month. €2,400 per month. Cancel any time with thirty days notice.
When combined with the AI Visibility Engine:
AI Visibility Engine: €12,000
Marketing Infrastructure: €8,500
AI Visibility Retainer: €2,400 per month
Marketing Retainer: €2,400 per month
For groups taking on more than one property,
the per-property setup rate comes down by at least 10%.
THE NEXT STEP
Your online presence should be working as hard as your team does.
Haus works with a small number of hotels each year.
Conversations are scheduled directly.
Fit is determined on the call.
Schedule a strategic conversation.
Or write directly: albertine@hausofvisibility.com
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Haus of Visibility™
AI visibility & marketing for hotels.
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All rights reserved.
· Munich, Germany