ABOUT
The methodology behind Haus of Visibility came from a property, not a classroom.
I have always been interested in what makes someone choose one place over another. And what makes them glad they did.
I’m Albertine Steendam Visser, founder of Haus of Visibility™.
Over more than a decade working across hospitality, luxury aviation and premium community spaces, I’ve seen how much thought goes into making people feel welcome and fully taken care of. The details, the atmosphere, the people who notice what a guest needs before they ask.
I have also seen how little of that sometimes reaches the person deciding where to stay, and how easy it is to blend in when so many properties show little beyond empty rooms, a great breakfast and a nice location.
That is the work behind Haus: understanding what makes a hotel worth choosing, then helping the right guests discover it.
Where it started
Solbjerggaard had the character. We helped people see it.
When Solbjerggaard was acquired, it was an established
bed and breakfast in Denmark, with steady guests and a Booking.com
score of 8.3. But there was so much more to the place than its
online presence suggested.
I became closely involved in its transformation,
from how we positioned the property to its photography
and the experience guests had when they arrived.
We started with three things.
The first: find the category no one has claimed.
I conducted a full market analysis, not only to understand
how to compete better, but to understand where competition
did not exist. As a result, I found that there was no property in the
region deliberately positioned as a premium, experience-led
destination. Every competitor was optimising for cleanliness
and value for money. So we decided to move Solbjerggaard to
an entirely different market.
The second: let people picture the stay.
Together with Nikolaj, we created photography and film
that captured the feeling of Solbjerggaard, not just the empty
rooms. The morning light. The unhurried breakfast.
The quiet of the courtyard.
We wanted someone looking at the images to start
imagining themselves there.
The third: Make the experience live up to the impression.
The work also reached into the stay itself. What guests
saw before booking needed to feel true when they arrived,
from the welcome to the everyday details.
Within the first year, revenue doubled.
The Booking.com score rose from 8.3 to a peak of 9.6.
International press coverage followed from France, Germany,
Sweden and the Netherlands, without us approaching those
publications.
That experience still shapes how I work:
start with the property, understand the guest
and make the reasons to choose it clear.
2× Revenue
Year one
8.3 → 9.6 Booking.com score
4+ Countries Media coverage
What that means
for your hotel
Known by AI. Chosen by guests.
Today, Haus of Visibility is a hospitality brand intelligence atelier based in Munich.
We work with ambitious independent hotels, branded properties and hospitality groups to strengthen how they are discovered and how they come across online.
Our AI Visibility work examines how AI tools find and describe your hotel,
improves the information within reach and measures what changes.
Our Marketing work brings the stay to life through photography and film,
then puts the strongest material in the places where guests are deciding.
Both start with the same questions:
who do you want to attract, and why should they choose you?
Then we make choosing your hotel feel
like an absolute no-brainer for the right guests.
THE NEXT STEP
What working together should feel like
Your hotel deserves our full attention.
Haus works with a deliberately small number of hotels at a time. That gives us room to understand each property, stay close to the work and follow through on the details.
You’ll know what we’re doing, why it matters and what we need from you. Throughout, we keep your team’s involvement limited and take full responsibility for the work we agree to deliver.
I personally review every enquiry. If I believe we can make a meaningful difference for your hotel, we’ll talk about how.
If your hotel has more to offer than people currently see,
I would love to talk to you!
Let's talk about your hotel
Or write directly: albertine@hausofvisibility.com
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