FOR HOTELS
Your next guest is asking AI. Will it mention your hotel?
You know why guests should choose you. We help make those reasons clearer to the AI tools they ask.
The AI Visibility Engine™ is an eight-week engagement built around your property: what AI says today, what needs improving and what changes when we do the work. Designed to keep your team’s involvement limited.
Let’s see how AI sees your hotel.
THE SHIFT
Guests used to search on Google. Now they ask AI which hotel to book.
Travelers used to compare ten hotels on Booking.com. Now they ask ChatGPT, Perplexity, Claude, or Google AI for the best option near the conference centre. They get one or two names. They book one of them.
The hotels that win those conversations are the ones AI mentions correctly. The others do not appear in the choice at all.
THE WINDOW
The window is open. It is closing fast.
56%
Of US travelers now use AI to plan or book a trip. Europe's inbound guests increasingly arrive having already asked AI where to stay. The European market is earlier in the curve, which is exactly why first movers hold the position.
Phocuswright, March 2026
Direct integration
In late 2025, Booking.com and Expedia integrated directly into ChatGPT. Travelers can now complete hotel reservations inside the chat without visiting a search results page.
Statista, 2025
11%
of websites are cited by both ChatGPT and Perplexity. The space is wide open right now.
Averi, 680 million citations analysed, 2026
The hotels that get into AI answers in the next twelve months may hold the position for years. The ones that wait will be playing catch-up.
THE PROBLEM
Right now, without you knowing it, AI might be saying the wrong things about your hotel.
Here are a few of the things we generally find when we test hotels across ChatGPT, Perplexity, Claude, and Google AI. The hotels are never aware of it until we show them.
01
AI is describing your area in a way that sends travelers to your competitors.
Without you knowing it. Bookings you never see, going to a hotel down the street.
02
AI is grouping you
with every other hotel
in your category.
So the potential guest chooses on price. Not on what makes your property different.
03
AI is repeating wrong facts about your hotel.
Different platforms tell AI different things. Sometimes your meeting capacity disappears entirely.
As a result, at best, AI tells your guests the wrong thing. At worst, AI doesn't mention you at all.
Each of these is testable. Yet, most hotels have never tested what AI says about them.
THE SOLUTION
The AI Visibility Engine.
We do the work. You run the hotel.
Every engagement is built around what your hotel specifically needs. Your team is involved for approximately ninety minutes across the full eight weeks. Everything else, we handle.
Here are the six things we do.
01
We test how AI describes your
hotel today.
Across ChatGPT, Perplexity, Claude, and Google AI. You see exactly what travellers are being told before we change a thing.
02
We write the
pages AI reads.
Short, factual pages and structured questions on your property-owned information page that we build, in the language AI quotes directly. About your hotel, your area, your guests, your meetings, and the practical facts.
03
We clean up your
facts everywhere
AI looks.
Booking.com. TripAdvisor. Expedia. HRS. Google. Your brand listing. Same facts, everywhere. So AI never gets confused.
04
We establish your
hotel as a property
AI recognises
and trusts
We reinforce the outside sources AI relies on most, so your property carries authority across every AI tool.
05
We set up the
kind of reviews AI
picks up on.
A simple, one-page process for your front desk team to ask the right guests for the right kind of reviews. No extra staff time. No new system.
06
We re-test at
week eight.
Same questions, same AI tools, same prompts. You see what changed. We hand you a written before-and-after report.
WHERE THE MONEY COMES BACK
More visibility means
more revenue.
Investing in your AI visibility makes your hotel more visible to the guests who are ready to book. More visibility means more revenue, less competing on price, and an end to the bookings potentially lost to the hotels that move first and claim one of the three names AI recommends.
PROOF
45 to 88. Eight weeks.
Less than 90 minutes from
the hotel team.
More recently, we helped a hotel within the IHG Hotels & Resorts
portfolio move from 45 to 88 on Haus’s AI Visibility Score in eight weeks.
The hotel team spent less than 90 minutes on the process.
We did the work. They ran the hotel.
And the improvements we made continue to strengthen
the property’s overall AI Visibility today.
Today, we among others continue to work with several
hotels within the IHG portfolio to strengthen how they are found,
understood and presented online, with the same ambition we bring to
every property: help the right guests discover a hotel
they can’t wait to stay at.
THE INVESTMENT
Two parts. One engagement.
THE BUILD
The AI Visibility
Engine
The full eight-week build. Audit, pages AI reads, fact cleanup across all platforms, entity establishment, front desk review setup, week eight measurement, and a written before-and-after report. Tailored to your property.
A complete, one-time build, tailored to your property.
THE CONTINUATION
Ongoing Support
Optional. Begins after week eight. AI changes the way it works almost every week. The retainer is created to keep your hotel in the answers, month after month.
A monthly retainer. Cancel any time with thirty days notice.
AFTER THE AI VISIBILITY ENGINE
AI keeps changing.Your hotels should keep up.
The optional ongoing support, in four parts.
We watch.
Every month, we re-test how AI describes
your hotel.
We report.
A one-page summary at the start of
every month. No forty-page reports.
No jargon.
We adjust.
When AI changes the way it works,
we update your pages and your facts
so you stay visible.
We talk.
A thirty-minute call once a quarter
to look at the numbers and decide
what to do next.
THE NEXT STEP
Let's see what AI is saying about your hotel.
In a 30-minute conversation, we’ll look at your property, discuss the guests you want to attract and show you an initial view of how it is represented. Then we’ll decide whether working together makes sense.
Let's look at your hotel's AI Visibility.
Or write directly: albertine@hausofvisibility.com
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Haus of Visibility™
AI visibility & marketing for hotels.
© 2026 Haus of Visibility™.
All rights reserved.
· Munich, Germany